Business - Business Administration - Marketing

3-year, Ontario College Advanced Diploma Program

Program Courses

First Semester
Course Number / Title Credits
AC 102 Introductory Accounting 3
CS 007 Persuasive Writing 3
HR 131 Human Resources I 3
MA 132 Business Mathematics Fundamentals 3
MC 155 Microsoft Office 2007 Applications 3
MK 114 Marketing Essentials 3
  Total 18
 
Second Semester
Course Number / Title Credits
CS 220 Business Communications 3
HR 232 Interpersonal Business Dynamics 3
MK 213 Advanced Marketing 3
MK 417 Professional Development Skills 3
MK 418 Professional Selling 3
GE ... General Education Elective 3
  Total 18
 
Third Semester
Course Number / Title Credits
AC 220 Applied Financial Analysis 3
GB 317 Business Law & Ethics 3
MK 317 Desktop Publishing 3
MK 338 Culture and Communications 3
MK 420 Market Research for the 21st Century 3
GE ... General Education Elective 3
  Total 18
 
Fourth Semester
Course Number / Title Credits
EC 302 Principles of Economics 3
EN 400 Entrepreneurship 3
MK 318 Advertising,Promotion & Media 3
MK 409 Strategic Marketing Management 3
MK 503 Consumer Behaviour 3
GE ... General Education Elective 3
  Total 18
Fifth Semester
Course Number / Title Credits
GB 319 Internet Business & E-Commerce 3
GB 500 Statistics 3
MK 500 Integrated Marketing Communications 3
MK 501 Pre Placement, Career Readiness 3
MK 504 Retail 3
MK 505 Sports & Entertainment Marketing 3
  Total 18
     
Sixth Semester
Course Number / Title Credits
MK 600 Work Placement 36
     

***Students intending to pursue the Articulation Agreement for their degree at Lakehead University must take GE 376