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Academic PS Calendar (pdf)

Academic Program Calendar - 2011-2012
Postsecondary Academic Program Calendar - 2011-2012 (ALL)(PDF)
NOTE: Also individual program (PDF's) - downloadable from postsecondary program homepages.

Business - Business Administration - Marketing

3-year, Ontario College Advanced Diploma Program

Program Info

The Business Administration - Marketing Program offers students practical academic content related to the marketing field. During the sixth semester, a four-month placement will give the students an opportunity for work experience with participating employers.

The Marketing Program places emphasis on the development of the following critical skills:

  • the ability to communicate;
  • the ability to analyze and make decisions with limited information;
  • the ability to work as a member of a team;
  • the development of research skills;
  • creative problem solving.

The knowledge gained will enable graduates to make contributions to local, national and international employers. Practical experience is gained by working with clients from the community.

Students who complete the third year are eligible to take their degree at Lakehead University through our new articulation agreement.

Graduates from the 3-year Business Administration - Marketing program are encouraged to apply their courses for advanced credit towards the Registered Professional Marketer (RPM) designation with the Canadian Institue of Marketing. Check it out at www.cinstmarketing.ca

Employment Opportunities: 

Marketing graduates have pursued a variety of exciting careers in such areas as research, sports facility management, business consulting, advertising and promotion, industrial sales, consumer product sales, retail management and financial services as well as various positions with non-profit organizations.

Many graduates have moved from management trainees into supervisory positions within a short period of time. Others have established their own successful small businesses.

Career categories include prospective positions in industrial sales, retail management, advertising & promotion, consumer product sales, financial services, sports facility management, business development or successful small business ownership.

Admission Requirements: 
  1. Ontario Secondary School Diploma (or equivalent) with courses from the College (C), University (U), University/College (U/C), or Open (O) preparation levels.
  2. or successful completion of the Mature Student Assessment.
  3. or appropriate credits from the Academic and Career Entrance program (ACE).

Additional Courses Required:
Grade 12 College or University Preparation English.

Applicants not meeting these admission requirements are encouraged to consider the College Access or the General Arts and Science Certificate or Diploma programs; students who successfully complete one of these programs would be eligible to apply to programs in the Business, Hospitality and Media Arts areas.

Articulation Agreements: 

Graduates from this program are eligible to access articulation agreements with the following universities:

  • Lakehead University
  • University of Lethbridge, Alberta
  • Athabasca University
  • Griffith University, Queensland, Australia
  • University of Western Sydney, Australia

For more information on Articulation Agreements

Departments:

how to apply

Do you have significant & relevant experience?

Ask about Prior Learning Assessment & Recognition (PLAR) - a mechanism to offer credits for learning acquired through study, work, volunteering and other life experiences that are not recognized through formal transfer credit mechanisms.